Puffer season

ECD

A digital activation that leveraged technology to spotlight Tommy’s iconic Puffer Jacket. Launched across three major cities, we orchestrated an innovative scavenger hunt, transforming landmarks into AR puffer jackets and guiding shoppers from screens to stores.

Through dynamic social, OOH, influencer, and guerrilla activity, we generated over 2 million social impressions, cementing Tommy Hilfiger’s presence in the digital space.