Puffer season

ECD

We reimagined puffer season as a digitally-led brand experience, blending fashion, tech and street culture. Innovative scavenger hunts across London, Berlin and New York turned landmarks into virtual puffers, guiding fans from TikTok to try-on, Instagram to in-store.

The experience combined shoppable content, interactive stories, guerrilla drops and a live digital hub to drive real-time discovery across Tommy’s owned ecosystem. With over 2 million in earned reach, it cemented Tommy Hilfiger’s place at the forefront of digital fashion culture.