About me

IN THE OFFICE

I could never decide if I wanted to be a director, designer or writer. So I didn’t.

Instead, I honed each craft. Starting as a designer, then focusing on art direction, before switching to copywriting—and winning accolades in each role. This diverse background gives me a unique, hands-on experience to help bring a brand's vision to life.

Throughout my career, I’ve led the development of breakthrough creative platforms and growth strategies for some of the world’s leading brands across global and local markets. Creating ideas and innovations that thrive in a world of unrelenting change. In the process, I’ve learned how to work with multi-disciplinary talents across all channels of communication and transform diverse individuals into inclusive, unified and high-performing teams. Allowing me to successfully build, scale and lead creative agencies and departments across the UK, Europe, North America and Australia.

I believe modern creativity used at its best is a powerful business accelerator. This belief is reflected in significant pitch wins, including becoming adidas’s global retail partner, securing the global Hisense account, repositioning MAOAM’s brand, launching KIND’s products, and Speedo’s brand rebirth—each contributing to substantial revenue growth in recent years.

All of this has shaped who I am today. A progressive, ego-free creative leader with a deep passion for building brands that play a meaningful role in our lives.

OUT OF OFFICE

Alongside my work, I’ve explored other ways of getting my ideas out in the world—ranging from literature and scriptwriting to cartoons. I’ve published industry books and contributed thought pieces to leading magazines and podcasts.

Applying my experience, I also act as a creative consultant and advisor on a select number of clients for THE_NEDS (Non Exec Directors). Offering strategic initiatives and creative transformation solutions to business challenges, particularly when growth or renewed energy is needed.

I’m also drawn to anything connected to British sub-culture, a passion reflected in my ambassador and advisory role for UK fashion label Merc. Helping keep the brand relevant in the modern world. Launching new collections and championing new artists.

THE NITTY GRITTY

EXPERIENCE

2021 - 2024 Global Exec Creative Director (IMA)

2016 - 2021 Executive Creative Director (IMA)

2015 - 2016 Creative Director (IMA)

2013 - 2015 Creative Director (Communicator)

2010 - 2013 Creative Director, Partner (Circle)

2005 - 2010 Senior Art Director (M&C Saatchi)

2000 - 2005 Art Director (CMW)

1999 - 2000 Designer (CMW)

AWARDS

I’m the proud recipient of:

Cannes Lion
D&AD
Creative Circle
The One Show
BIMA
Campaign
The Drum