Comfortable Christmas

CD

Bringing Southern Comfort’s ‘Whatever’s Comfortable’ platform to life in the digital space, we reinvented Christmas for a younger audience with a fresh twist.

At the heart was the Comfortable Christmas List, featuring a Tinder-style gift selector and emergency 'wrapping paper' for last-minute needs. With over 50,000 social interactions, this campaign became the brand’s most successful activation to date, ensuring Southern Comfort had a truly comfortable Christmas.