Comfortable Christmas

CD

Bringing Southern Comfort’s ‘Whatever’s Comfortable’ platform to life digitally, we reimagined Christmas for a younger audience with a fresh twist.

At its heart was the Comfortable Christmas List, featuring a Tinder-style gift selector and emergency ‘wrapping paper’ for last-minute needs. With 50,000+ social interactions, it became the brand’s most successful activation to date—ensuring Southern Comfort had a truly comfortable Christmas.