Re-run the 90’s

ECD

The idea began in the 90s, when Reebok reigned supreme, making shoes lighter and faster. But a new generation weren’t aware of Reebok’s rich history of innovation.  

Putting today’s sneaker-obsessed consumer at its heart, we told the product story from the 90s through experiential and influencer activity, supported by social, digital, and OOH. Reinforcing the trainer’s performance and adoption as a 90s style symbol.

It rang true and won a Silver Pencil at The One Show for Best Branded Entertainment.