Make mischief with MAOAM

ECD / Strategy

After leading and winning the pitch, we redefined MAOAM’s brand positioning. Leveraging data and behavioural science, we tapped into parents' desire to connect with their kids, creating a ‘hub of mischief’—a community of mischief makers. Influencer, experiential, and brand partnerships supported digital and social activity.

The platform generated over 2.5 million impressions across social platforms and an increase in prompted awareness of 76%. Catapulting MAOAM into the top 5% of most memorable UK confectionary brands.

We did a complete re-design of MAOAM's digital properties, social content and product videos before bringing the platform to life through experiential activity.