Untraditional traditions

CD

From Christmas trees made from barrels to unconventional carols, we celebrated not playing by the rules for Jack Daniel’s biggest ever Christmas campaign. 

Running across social, digital, and OOH, we surpassed engagement targets by over 200%, igniting a thriving online community. Embracing the #SpiritOfJack, we celebrated and rewarded bold, unconventional festive traditions, setting a new standard for holiday campaigns.