Jack rocks

CD

Jack Daniel’s. A name synonymous with the rock ‘n’ roll lifestyle. We transformed this classic brand into a modern icon by launching its own live music venue and taking it on a UK tour.

‘Jack Rocks' connected with a new generation of music lovers, captivating over 3.6 million viewers and reaching 1.7 million people through earned and owned media.

The campaign celebrated Jack Daniel’s legendary role in music and earned accolades, winning Best Brand Experience at The Drum and Campaign Awards.