Lucky chip

ECD / Copy

We had a football tournament to make Hisense famous to UK fans. Those who would do ANYTHING to bring their team a bit of luck. So, for EURO 2020, we introduced a special component to all Hisense TVs. A lucky chip.

Our big tech spoof tapped into football fans' humour, generating 13 million social impressions and 900,000 unique site visits. Backed by OOH, radio, retail partnerships, digital, and social, the lucky chip almost worked—just needs a few tweaks before the next championship.