Turkey bowl

ECD

As a brand that champions real and authentic, Hisense had to do something when the US media branded Thanksgiving adverts ‘turkeys’.   

A week later we ran ‘Turkey Bowl’: a content series predicting the outcome of NFL Thanksgiving games and arbitrating on the hottest cultural debates to attract a younger demographic to consider Hisense.

Fans and influencers acted as cheerleaders to amplify activity, earning over 2 million social impressions and over 1 million TikTok views during the 4-day holiday.