The last place you want to go

Art Director

Data reveals fierce price competition in home electronics, with customers conducting extensive research both online and offline before making a purchase.

This campaign tackled the challenge head-on. Working across print, OOH, and radio, it resonated strongly, earning 2 Cannes Lions (Gold and Bronze), a D&AD Yellow Pencil, 2 Golds at the Campaign BIG Awards, and Best Landscape Poster at The Creative Circle.