Creators club

ECD

We created hundreds of adidas retail experiences each year, driven by the belief that adidas sells a lifestyle, not just sportswear. Activations, like those celebrating the Superstars legacy in culture, introduced a fresh audience to adidas’s loyalty program. Offering exclusive products and services while seamlessly integrating physical and digital retail.

These industry-leading experiences set new standards and served as a springboard for global expansion, rolling out across major cities and establishing adidas as a pioneer in retail innovation.