Stan yourself

ECD

Our role with adidas was to seamlessly unite the physical and digital worlds, enhancing lives across service, product, architecture, and commerce. The adidas sneakers relaunch exemplified this, featuring a world-first brand activation that elevated users to icon status alongside Stan himself. By crafting a personalised journey from screen to store, we turned fans into advocates, generating major hype and exceeding digital traffic benchmarks by over 300% during launch week alone.

The campaign won a BIMA for Digital Experience and fuelled global success, driving adidas to roll out the experience in key cities.